Madrid Bans Too-Skinny Models

Madrid's fashion week has turned away underweight models after protests that young girls and women were trying to copy their rail-thin looks and developing eating disorders.

Organizers say they want to project an image of beauty and health, rather than a waif-like, or heroin chic look.

Madrid's regional government, which sponsors the show and imposed restrictions, said it did not blame designers and models for anorexia. It said the fashion industry had a responsibility to portray healthy body images.

"Fashion is a mirror and many teenagers imitate what they see on the catwalk," said regional official Concha Guerra.

The Madrid show is using the body mass index or BMI -- based on weight and height -- to measure models. It has turned away 30 percent of women who took part in the previous event. Medics will be on hand at the September 18-22 show to check models.

Under the Madrid ruling, models must have a BMI rating of around 18. That would disqualify top Spanish model Esther Canadas, and supermodels like Kate Moss, based on unofficial records of their height and weight.

London Fashion Week said in a statement it would not put restrictions on what type of models its designers use. Source.

I welcome any campaign to get medically healthy sized girls into adverts and fashion, but I can't see it is going to spread throughout the fashion world.

Fashion is about aspiration, selling something practically inaccessible so that the consumer wants to buy into that lifestyle.

Good publicity for Madrid Fashion Week though...